Blog
News, SEO guides, and product updates from SEO Bison.
Local SEO for Shopify stores with a real address
If you have a shop, a studio or a collection point, there is a whole layer of search you are probably ignoring — and it is far less competitive than the one you are fighting in.
Your blog has traffic and no sales. The gap is usually one link.
Most stores treat blog posts as destinations. They are waypoints. If a post does not send the reader somewhere specific, the visit ends there and nothing else happens.
How to read a competitor’s SEO in an afternoon
You do not need an enterprise tool subscription to work out why a competitor outranks you. Most of what matters is visible on their pages, for free, in about three hours.
Links for a store nobody has heard of yet
Every SEO guide tells you to build backlinks and then describes tactics that assume an audience you do not have. Here is what actually works from a standing start.
Your Shopify sitemap is already correct. Here is when it is not.
Shopify generates and updates your sitemap automatically, which is why most stores never think about it. The handful of cases where it goes wrong are worth ten minutes of your attention.
Structured data on Shopify: what your theme already does, and what it misses
Most Shopify themes ship some product schema. Almost none ship it completely, and the gaps are exactly the fields that produce stars, prices and availability in search results.
Shopify title tags: 60 characters doing most of the work
The title tag is the strongest on-page signal you control and the line that decides the click. Most Shopify stores let the theme write it and never look again.
The fastest ranking win you have is a post you already published
Everyone plans the next post. Almost nobody reopens the one from eight months ago sitting at position twelve — which is a shame, because moving it to position six takes an hour.
Your posts rank and nobody buys. That is a search intent problem.
A post can sit at position three and sell nothing. Usually the keyword was never a buying keyword — you matched the words and missed what the person actually wanted.
Seasonal Blog Content: Planning Shopify Posts Around Buying Peaks
Search demand for most products is seasonal. Publish the right post a month before the peak and you catch the wave. Publish it during the peak and you have already lost.
Long-Tail Keywords: How New Shopify Stores Win Search
You will not outrank Amazon for "running shoes". You can absolutely rank for "trail running shoes for wide feet". That is the long tail — and it is where new stores win.
Core Web Vitals for Shopify: What Actually Moves Rankings
Core Web Vitals get a lot of hype. Here is what they really are, how much they matter for Shopify SEO, and the changes worth making.
A 30-Day Blogging Plan for a Brand-New Shopify Store
No traffic, no audience, no idea what to write? Here is a simple 30-day plan to get a new Shopify store publishing content that can actually rank.
Image Alt Text: The 5-Minute Shopify SEO Win Most Stores Skip
Alt text is the rare SEO task that is quick, cheap, and genuinely useful to real people. Most stores still skip it. Here is how to do it right.
Topic Clusters: How Small Shopify Stores Outrank Big Brands
A single post rarely ranks for a competitive term. A cluster of linked posts does. Here is how topical authority works — and how to build it on a small store.
How to Run an SEO Audit on Your Shopify Store (and What to Fix First)
Most Shopify stores lose traffic to a handful of boring, fixable issues. Here is how to audit your store and the order to fix things in.
The duplicate content Shopify creates for you
Shopify generates duplicate product URLs automatically. Most of it is handled by default. Tag pages are the part that quietly multiplies.
How to get your Shopify store cited by AI assistants
Product research increasingly happens inside an assistant, and no rank tracker shows you that channel. What actually influences whether you get named.
Shopify blog post or page? How to decide once
They look identical in the admin and nobody explains the difference. It comes down to one thing: whether a visible date helps the content or hurts it.
Shopify meta descriptions: the one line that decides the click
Meta descriptions do not affect ranking. They decide whether anyone clicks the ranking you already have, which is often the bigger number.
Product description SEO: the 200 words most stores waste
Pasted supplier copy gives search engines no reason to prefer you. Three hurried lines give them nothing to index. The four parts that fix both.
Shopify collection page SEO: the pages most stores leave empty
Collection pages target the phrases people actually search, and in most stores they contain no text at all. What to add, and where to put it.
How to Tell If Your Shopify Blog Is Actually Working
The metrics that show a Shopify blog is paying off long before last-click sales do, and the ones to ignore.
How to Write a Product Roundup Post That Actually Sells
The highest-converting blog format for Shopify: how to write a best-X-for-Y roundup that turns comparison shoppers into orders.
Internal Linking for Shopify Blogs: A Practical Guide
The cheapest SEO win most Shopify stores ignore: how to link blog posts to products so your content actually drives sales.
How to Do Keyword Research for a Shopify Blog
Find the exact phrases your shoppers search before they buy, starting from your own catalog instead of a keyword tool.
The Shopify blog SEO checklist that is short enough to finish
Short enough to actually finish, ordered the way you would do it: before writing, while writing, before publishing, and after it is live.
Shopify blog post ideas: stop reading listicles, read your inbox
Nobody searches for your packing process. Your support inbox, your store search log and Google's People Also Ask box are better idea sources than any list of a hundred prompts.
How often should you publish blog posts on a Shopify store?
Eight posts in a fortnight, then nothing for five months. Here is the cadence that actually survives a busy month, and why steady beats fast.
Do blog posts actually increase Shopify sales?
"We tried blogging. It did not do anything." Usually that is true, and the writing was never the problem. Here is the actual mechanism.
How to structure a Shopify blog post that ranks
Open a store blog post that is not working and the answer is usually in the first three paragraphs. Structure is the unglamorous half of blog SEO, and the half that decides whether a post gets read.