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News, SEO guides, and product updates from SEO Bison.
How to Run an SEO Audit on Your Shopify Store (and What to Fix First)
Most Shopify stores lose traffic to a handful of boring, fixable issues. Here is how to audit your store and the order to fix things in.
Topic Clusters: How Small Shopify Stores Outrank Big Brands
A single post rarely ranks for a competitive term. A cluster of linked posts does. Here is how topical authority works — and how to build it on a small store.
The duplicate content Shopify creates for you
Shopify generates duplicate product URLs automatically. Most of it is handled by default. Tag pages are the part that quietly multiplies.
How to get your Shopify store cited by AI assistants
Product research increasingly happens inside an assistant, and no rank tracker shows you that channel. What actually influences whether you get named.
Shopify blog post or page? How to decide once
They look identical in the admin and nobody explains the difference. It comes down to one thing: whether a visible date helps the content or hurts it.
Shopify meta descriptions: the one line that decides the click
Meta descriptions do not affect ranking. They decide whether anyone clicks the ranking you already have, which is often the bigger number.
Product description SEO: the 200 words most stores waste
Pasted supplier copy gives search engines no reason to prefer you. Three hurried lines give them nothing to index. The four parts that fix both.
Shopify collection page SEO: the pages most stores leave empty
Collection pages target the phrases people actually search, and in most stores they contain no text at all. What to add, and where to put it.
How to Tell If Your Shopify Blog Is Actually Working
The metrics that show a Shopify blog is paying off long before last-click sales do, and the ones to ignore.
How to Write a Product Roundup Post That Actually Sells
The highest-converting blog format for Shopify: how to write a best-X-for-Y roundup that turns comparison shoppers into orders.
Internal Linking for Shopify Blogs: A Practical Guide
The cheapest SEO win most Shopify stores ignore: how to link blog posts to products so your content actually drives sales.
How to Do Keyword Research for a Shopify Blog
Find the exact phrases your shoppers search before they buy, starting from your own catalog instead of a keyword tool.
The Shopify blog SEO checklist that is short enough to finish
Short enough to actually finish, ordered the way you would do it: before writing, while writing, before publishing, and after it is live.
Shopify blog post ideas: stop reading listicles, read your inbox
Nobody searches for your packing process. Your support inbox, your store search log and Google's People Also Ask box are better idea sources than any list of a hundred prompts.
How often should you publish blog posts on a Shopify store?
Eight posts in a fortnight, then nothing for five months. Here is the cadence that actually survives a busy month, and why steady beats fast.
Do blog posts actually increase Shopify sales?
"We tried blogging. It did not do anything." Usually that is true, and the writing was never the problem. Here is the actual mechanism.
How to structure a Shopify blog post that ranks
Open a store blog post that is not working and the answer is usually in the first three paragraphs. Structure is the unglamorous half of blog SEO, and the half that decides whether a post gets read.