Getting started
From install to your first published post in a few minutes. Nothing goes live without your approval unless you switch on Autopilot’s automatic publishing.
The app menu in your Shopify admin reads: Audit · Product sync · Blog Writing (Topic ideas, Posts) · Autopilot · Keyword Research · Pricing · Settings. This guide follows it.
Step 1 — Install & sync your products
Add SEO Bison from the Shopify App Store and open it from your Shopify admin under Apps. Every install starts on the Free plan. Open Product sync and press Sync now. SEO Bison imports your products, collections, existing blog articles and pages. It then re-syncs every day and whenever products, collections or articles change in Shopify.
Then choose what to write about by picking collections and/or products (up to 100). Your selection saves automatically. You can also create a new Shopify collection from inside the app, and optionally add a named author, who appears on your posts and in their structured data.
Step 2 — Generate & approve topic ideas
On Blog Writing → Topic ideas, press generate and pick how: a set number of ideas (related products are combined into round-ups and comparisons), a number per product, or a topic cluster (paid plans: one pillar guide plus 3–8 supporting posts, split into one cluster per product type if your catalog is mixed, with a preview).
Each idea shows title options, an angle, target keywords, a research summary from live Google results, the products it covers, “Why this topic?” and a Competition level badge (Low, Medium or High). Approve or reject one at a time or in bulk. Approving starts a draft, which usually takes 2–5 minutes. On the Free plan you see ideas as titles only.
Step 3 — Review, improve, publish
Drafts land in Blog Writing → Posts under Needs review. Each is 1,200–1,800 words with key takeaways, a table of contents, a comparison table, an FAQ, links to your products and your own product photos, plus a score across eight dimensions. Edit the title, excerpt, meta description and body in the editor. Improve with SEO Bison rewrites a draft toward its weak scores and keeps the original if it can’t beat it.
Publish to any Shopify blog with tags, author, URL handle and visibility, or schedule it for a date and time. To schedule a batch, use bulk schedule: choose a gap (every 15 minutes up to several days), a publish time, weekdays to skip and blackout dates, and check the preview. Times use your own timezone. Posts are organised in tabs: Needs review, Approved, Scheduled, Published, Rejected and Failed. Published posts link to the live page.
Optional — Turn on Autopilot
On Autopilot (paid plans) set up a campaign: how many articles, how often (every 15 minutes to every 14 days), the publish time, skipped weekdays and blackout dates. Choose manual or automatic approval of ideas, manual or automatic publishing, and an article style (combined topics, one product per post, or topic clusters). A monthly safety ceiling keeps it within your plan’s included posts. Use Run Autopilot now to start straight away. Autopilot can repeat the campaign every billing period with the same settings, still within your plan’s included posts.
Run a store audit
Open Audit and press Run audit. SEO Bison crawls up to 40 pages of your storefront and scores five categories. If your store is password protected, add the storefront password first. The Free plan shows your score and category bars; paid plans show every issue. For product issues use Fix with SEO Bison: preview each change, then apply it to Shopify. The audit is a snapshot, so run it again after fixing to refresh the numbers.
Need a hand getting set up? Email us at info.seobison@gmail.com.