Documentation

Product sync

SEO Bison imports your products, collections, existing blog articles and pages. It syncs automatically every day and re-syncs when products, collections or articles change in Shopify; Sync now runs it on demand. You choose what to write about by picking collections and/or products (up to 100), and the selection saves automatically. You can also create a Shopify collection from inside the app.

Topic ideas

Ideas are generated from your catalog and live Google results. Generate a set number (related products are combined into round-ups and comparisons), a number per product, or a topic cluster. Each idea has title options, an angle, target keywords, a research summary, the products it covers and a “Why this topic?”. Approve or reject one at a time or in bulk. Approving starts a draft, usually in 2–5 minutes.

Topic clusters

Available on paid plans. A cluster is one pillar guide plus 3–8 supporting posts. If your selection mixes product types, SEO Bison splits it into one cluster per product type and shows a preview before you generate.

Competition level

On paid plans, researched ideas carry a Low, Medium or High badge (Free plan ideas are titles only, with no research, so they have no badge). It reflects how many big-authority sites hold Google’s top 10 results for the idea’s main keyword, using your store’s country. It describes the search results, not your store’s rankings. If the main keyword is High competition, SEO Bison switches it to a more specific, more winnable phrase from the same idea and keeps the original as a secondary keyword.

Author byline

Optionally add a named author. The name shows on your posts and in their structured data.

Drafts

Each draft is 1,200–1,800 words and includes:

• Key takeaways, a table of contents, at least one comparison table and lists
• An FAQ seeded from real “People also ask” questions, a summary and a “Last updated” line
• 3–8 links to your own products and a “Shop the products in this article” block
• 1–3 citations, only to sources found in its live research; any other external link is removed automatically
• Images from your own product photos, matched to sections (no stock or generated images)
• Article and FAQ structured data on publish
• A score on eight dimensions: SEO, AEO, GEO, content quality, E-E-A-T, technical SEO, UX and metadata. A draft below the bar on any dimension gets automatic rewrite passes.

Product details come from your catalog data and research from live search results. Please read a draft before you publish it.

Improve

Improve with SEO Bison rewrites a draft toward its weak scores and keeps the original if it can’t beat it. Each plan includes an allowance of improvements. It works on drafts, not on articles already published in Shopify.

Posts, publishing & scheduling

Posts are grouped in tabs: Needs review, Approved, Scheduled, Published, Rejected and Failed. Edit the title, excerpt, meta description and body in the editor. Publish to any Shopify blog with tags, author, URL handle and visibility, or schedule a date and time. Bulk schedule supports a gap from every 15 minutes to several days, a publish time, skipped weekdays, blackout dates and a preview, all in your own timezone. Nothing is published without your approval unless you turn on Autopilot’s automatic publishing.

Autopilot

Autopilot (paid plans, opt-in) runs a campaign: articles per campaign, a cadence from every 15 minutes to every 14 days, a publish time, skipped weekdays and blackout dates. Choose manual or automatic approval and manual or automatic publishing, and an article style: combined topics, one product per post, or topic clusters. A monthly safety ceiling keeps it within your plan’s included posts, so Autopilot does not create overage charges. Use Run Autopilot now to start straight away. Autopilot can repeat your campaign automatically every billing period with the same settings (on by default for new campaigns). It stays capped at your plan’s included posts, so it never creates overage. An activity feed and calendar show what it did.

Audit

The audit crawls up to 40 pages of your storefront (custom domains work) and scores five categories: Technical, On-page, Content, Performance and Indexability. It flags robots.txt and sitemap problems, broken pages, missing structured data, missing or badly sized titles and meta descriptions, missing or duplicate H1s, image alt-text coverage, thin pages and thin product descriptions, duplicates, sparse internal linking, canonical tags, and, from its own crawl, server response time, homepage weight, script count, and image dimensions and lazy-loading. It also checks product pages’ structured data completeness (photo, description, brand, SKU or barcode), homepage brand information (logo, site name, social profiles), breadcrumb data, pages that block themselves from search (noindex), sitemap pages that point Google at a different URL (canonical), leftover test or copy pages in the sitemap, and empty collections. A category that scores 100 lists the checks it passed.

The audit is a snapshot: run it again to refresh it. The Free plan shows the score and category bars; itemised issues and fixes are on paid plans. Plans include a number of audits per month.

Fixes

Fix with SEO Bison fixes product issues: image alt text, product descriptions, SEO titles, meta descriptions, and duplicate titles or metas. It also fixes SEO titles and meta descriptions on collections and pages. You preview every change, then apply it to Shopify. Fix all of these works through one issue, and Fix all issues automatically works through all of them. Fixes use fix credits included in your plan. The homepage and blog pages are still edited in Shopify. Thin pages get a “Generate blog posts” shortcut.

Password-protected stores

If your storefront is password protected, the audit asks for the storefront password first. It is stored encrypted and used only to let the crawler in.

Analytics

The Analytics tab shows posts published, the share written by Autopilot, an idea-to-published funnel, average content score against your audit score, and live blog status. It does not show traffic, rankings, clicks or impressions.

Plans & billing

Every install starts on the Free plan: 5 topic ideas and 2 store audits a month (titles and score only), free forever, no card and no trial. Paid plans are billed through the Shopify Billing API on a rolling 30-day period, so every charge appears on your Shopify invoice. A paid plan charges:

• The flat monthly fee
• A per-post fee for each published post beyond the plan’s included posts
• $0.20 per topic idea beyond the included ideas
• $0.50 per improvement beyond the included improvements

Drafts themselves are not charged. You approve a usage cap when you subscribe. Cancel any time from your Shopify admin under Apps and you drop back to Free. Current prices and allowances are on the pricing section; see Terms of Service for details.

Data & privacy

SEO Bison processes only your store and product data — never your customers’ personal information. Data is deleted within 48 hours of uninstall. See our Privacy Policy.

Questions not covered here? Email us at info.seobison@gmail.com.